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Sustainability, innovation, and corporate identity were the guiding ideas in a research. Professional discussion was used to get information. The research yielded four possibilities for a sustainable tourist business in 2040, each defined by the fundamental variables that will shape that future. This theoretical chapter is dedicated to the conceptualization of fairness concepts in relation to local knowledge sharing and addresses practical implications for how varied claims of justice by local actors might be handled in the development of sustainable tourism. The Sustainable Improvement Goals (SIGs) and the management ecology of tourism are investigated using a “heterogeneous respondents completed” methodology.